ikigai

A living story

A character.
A keeper.
A moment in time.

Small crochet characters travel the world, spending time with real people. Every moment becomes part of an evolving, living story.

How it works

01

Receive

A character arrives in your hands — through a friend, a QR code, or the mail.

02

Be present

Spend a moment. Take a photo. Reflect on the prompt the character brings.

03

Add your story

Upload your photo and a short caption. Your moment joins the character's journey.

04

Pass it forward

Nominate the next person who should carry this story onward.